Champion Men deserve Champion beer

The portrait depicts the subject from the shoulders up, with her head slightly tilted back as she stares directly at the viewer. Rendered in the negative, the drawing incorporates iconic imagery, including the black label logos, as a wallpaper for the background. The repetition of the black label logo, which reads "champion men deserve champion beer," creates a backdrop that is disrupted by the female portrait, challenging the phrase through the woman's stern expression.

The artwork aims to initiate a conversation regarding the connotations linked to black label beer and the play on words within the product name itself - "Black label" - which implies the subject is labeled black. This is emphasized by the repetition of the label and the use of a pop art style that mimics mass media printing. The portrait challenges the viewer to reconsider the associations tied to black label beer and to recognize the implications of labeling individuals based on their race.